Navigation auf


Welcome to the fög – Research Center for the Public Sphere and Society

Presentation of the Yearbook Quality of the Media 2023

Yearbook Quality of the Media 2023

Since the launch of ChatGPT, the use of artificial intelligence (AI) has moved into the focus of the media industry and society. But how open is the Swiss audience to the use of AI in news production? How do Swiss people assess the quality of AI-produced media reports? And which impact can be expected on the willingness to pay? That's what fög investigated in the Yearbook Quality of the Media 2023.

In addition, the Yearbook includes analyses of media diversity in the regions, the presence of news media on social media, and current key figures on the development of the quality, use and financing of media in Switzerland.

The findings of the Yearbook Quality of the Media 2023 will be presented at the media conference, followed by a panel discussion on:

Date Monday, 30 October 2023
Place Kleine Aula (small lecture hall) at UZH, Rämistrasse 59 (room RAA-G-01), 8001 Zurich, with livestream.
Time 10:15 am to approx. 12 noon



10:15 am

Welcome by Yves Kugelmann, Kurt Imhof Foundation for the Quality of the Media

10:20 am to 11:00 am Presentation of the main findings
11:00 am to approx. 12:00 noon

Panel discussion on ‘AI in journalism: is there a risk of trust being lost?’ with

  • Angela Müller, Director of AlgorithmWatch CH
  • Andrea Masüger, President of the Swiss Media Association
  • Katia Murmann, Board Member of Stifterverein Medienqualität Schweiz
  • Marc Holitscher, National Technology Officer at Microsoft Switzerland
  • Professor Mark Eisenegger, Director of fög – Research Centre for the Public Sphere and Society/UZH

Host: Rafael von Matt

Register here